Adina Featured in Beverage World!

Check out what Beverage World had to say about the unveiling of Holistics Zero! — It’s the newest line of our 100% USDA Organic, US Fair Trade Certified, and gluten-free product!

 

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Adina Brand Ambassador and Pro Surfer Mike Losness Helps USA Take 6th at the 2010 International Surfing Association World Games

For those unfamiliar with surfing, the International Surfing Association (ISA) hosts the World Games annually which sets the stage for the world’s best surfers to compete for the pride of their country. This year Adina for Life Brand Ambassador Mike Losness represented the United States and helped them in reaching a 6th place finish.

By clicking here you can view video clips from the competition which was held at Punta Hermosa Beach in Peru.

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Adina Featured in Beverage World

Beverage World did a great write-up on our 100% USDA Organic, US Fair Trade Certified, and gluten-free product. In their article they outline everything from the brand’s conception to the organic ingredients which separate us from the pack.

 

 

 

 

 

 

 

 

 

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Adina Holistics Wins 2010 Clear Choice Awards

Adina Holistics’ unique bottle design caught the eyes of The Glass Packing Institute! Our gluten-free, organic, and Fair-Trade Certified beverage was awarded the 2010 Clear Choice Award in the organic food or beverage category. Check out what Bruce Burke, Chief Marketing Officer at Adina for Life, Inc., had to say about Adina’s win!

Adina Proudly Sponsors Beckett Bowl in Boston!

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Adina was on hand at the 2010 Beckett Bowl at Lucky Strikes in Boston, MA to share their 100% USDA Organic Certified and Fair Trade Beverage: Adina Holistics. Boston Red Sox All-Star Pitcher, Josh Beckett, organized the event to benefit the Josh Beckett Foundation. An estimated $250,000 was raised from the event. All proceeds will go to the Children’s Hospital in Boston. Check out some photos from the event!

Adina Holistics Becomes the Official Beverage of Swim Across America

San Francisco, CA (Vocus/PRWEB ) August 2, 2010 — San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA Organic, Fair-Trade Certified and Gluten-free beverages, today announced their sponsorship with Swim Across America (SAA), an organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. Adina Holistics™ will be the official beverage of SAA, and be available nationwide at all their events.

“We are proud to welcome Adina for Life to the SAA family and to name them a faithful partner in our continuing efforts to support cancer research, treatment and prevention at some of the most prestigious institutions in the U.S.,” said Janel Jorgensen, 1988 Olympic Silver Medalist in the 4x100m Medley Relay and Swim Across America’s National Executive Director. Swim Across America is dedicated to collaborating with sponsors that share our values—health, athleticism, community wellness and finding a cure for cancer.

“Adina’s USDA Organic and Fair-Trade Certified beverages are the perfect fit for Swim Across America’s mission for a healthy, better-for-you lifestyle. We’re proud to be affiliated with such a great organization,” said John Bello, CEO at Adina for Life. Adina will provide their fruit-infused, organic beverages to swimmers and supporters of Swim Across America at all events.

Adina Holistics™ come in seven herb-infused varieties, including two new flavors: Coconut Guava with Lychee and Jade Green Tea with Tulsi, which are available at all Whole Foods Markets, natural food stores, and convenient stores nationwide. To find Holistics™ in a store nearest you, visit http://www.AdinaWorld.com

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visithttp://www.adinaworld.com.

About Swim Across America
Swim Across America, Inc., is a national, non-profit organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. With the help of thousands of volunteers nationwide and past and current Olympians, SAA is helping to find a cure for cancer through athleticism, community outreach and direct service. Since its inception in 1987, SAA has gone from a single swim in Nantucket, MA to hosting swims in over 30 states annually. In its 24 years, the organization has raised over 30 million dollars. To learn more about the Swim Across America, make a donation and/or register to swim or volunteer, please visit  http://www.swimacrossamerica.org.

Singer Lisa Bouchelle Named as Adina for Life’s New Brand Ambassador

San Francisco, CA (July 28, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA-organic, Fair-Trade Certified and Gluten-free beverages, today announced they have appointed Varese Sarabande/Universal recording artist, Lisa Bouchelle as its newest brand ambassador. Bouchelle, currently on a national tour opening for Meatloaf, recently released her second full-length album, “Bleu Room with a Red Vase”.

“Lisa Bouchelle really embodies what Adina Holistics is all about,” said Norm Snyder, President at Adina for Life. “She’s dedicated to an active, healthy lifestyle and manages to have a whole lot of fun along the way. We’re proud to have Holistics associated with Lisa and her summer tour.

Bouchelle, who has sung backup for rock royalty such as Jon Bon Jovi, Bruce Springsteen, and Rob Thomas, will join the “Drink No Evil Team”, which includes fellow brand ambassadors Filipe and Sione Fa from NBC’s “The Biggest Loser” and triathlete Mandy Braverman. The team shares the common goal of raising awareness to the dangers of drinking beverages ladened with artificial sweeteners or High-Fructose Corn Syrup.

Adina Holistics™ comes in seven varieties, including the new Coconut Guava with Lychee and Jade Green Tea with Tulsi, and is available nationwide at all Whole Foods Markets, natural foods stores, and convenient stores. To find Holistics™ in a store nearest you, visithttp://www.AdinaWorld.com. To learn more about Lisa Bouchelle, visithttp://www.LisaBouchelle.com.

About Adina for Life, Inc:

Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you, fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visithttp://www.adinaworld.com.

Adina Holistics article featured on Alpha Sport LA

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The DrinkNoEvil Tour Has Reached Its Destination!

Adina Fans! The Drink No Evil Team has reached their destination! Read on for more details:

May 30th:
Another long day of driving.  We finished New Mexico and Texas and began to drive through Oklahoma today. We have one more full day of driving to go! It has been a great trip, but we are excited to be home. As Ashley is driving I am sifting through pictures and video that we have taken. We will be posting a lot more content on to our Facebook page in the coming days as our technology is finally working correctly (after the whole trip) and I have some spare hours. One more day on the DrinkNoEvilTour.

May 31st:
This was our last day driving…and it was a long one. We left our Motel at 9am and arrived home at about 2am the next morning. We have had a fantastic trip. There was so much to see along the way and we were so fortunate to have the opportunity to experience what we have. Promoting Adina Holistics was fun for us. We enjoyed looking for opportunities to take pictures, shoot video and reach out to people about the product. I can’t think of anything that I would have rather done the last 3 weeks. Though the official DrinkNoEvilTour road trip is over, we will continue to post content to our Facebook page. Thank you to all that have followed us on this journey and a special thanks to Adina Holistics.

Check out some of the people The Drink No Evil Team met along the way:

Don’t worry! Although the trip is over, The Drink No Evil Team will still be updating their Facebook page! Become a Fan to see more pictures and videos of their trip!

The Drink No Evil Tour: Updates From The Road!

Adina Fans! Want to see what the DrinkNoEvil Team are up to? Catch up with them here:

May 26th:
Manny and the crew went to Hollywood today. There were a lot of picture opportunities of Manny on the strip. We handed out coupons and some t-shirts in front of the Chinese theater. There was a Superman impersonator that was very exuberant about Adina Holistics…and we got it on video. We also hit Rodeo Drive and Beverly Hills. We walked around with Manny on our shoulders and received many inquisitive glances as to whether or not he was real. Manny has a taste for the good life. We spent the rest of the day with friends in Studio City Los Angeles. The weather is not really cooperating with us here. People have been more receptive to receiving coupons and other promotional materials here than in Vegas. This is understandable since there are a lot of people passing things out on the Vegas strip:

May 27th:
We spent much of the day in Santa Monica today. The weather was still not nice, but it got better as the day progressed. The Santa Monica Pier is a lot of fun; arcades, rides and cool performers. We watched a man play guitar with his feet because he had no hands…and he was really good! We walked around for a few hours and ate some really good food. We went back to Studio City to prepare for the night. Being fond of live performances, the night was spent at a dueling piano bar. The performers were very talented. The night was great save a man that we saw have a reversal of fortune in the middle of the place. He could have used some Adina Holistics to balance that evil out.

May 28th:
This was our last day before our long drive home. We spent the day in San Diego. The drive to San Diego was terrible…needless to say we hit LA traffic. Luckily Adina Holistics was there to balance out that evil! San Diego was beautiful and the weather was great. We got some more great pictures of Manny and handed out the last of our t-shirts. We also did some taped interviews about Adina, but they didn’t turn out all that well. We also passed out the bulk of our remaining coupons. The evening was spent at Ocean Beach. We met some friends there and relaxed for a few hours before heading back to Los Angeles. The last day of shenanigans before a 4 day drive to Michigan.

May 29th:
We left later in the morning hoping to avoid to straggling holiday traffic. We succeeded and for the first time had relatively no traffic around LA. The weather in LA hadn’t been nice, until we left. It was sunny and hot at 9 in the morning. The drive was uneventful and long. Our first stop for sleep was in New Mexico. We have a couple of long days ahead of us.

To get more exclusive news and pics on the DrinkNoEvil Tour, become a FAN on Facebook! You can also watch more videos on YouTube!

Come back for more updates on The DrinkNoEvil Team’s road trip!